Claire Haigh named director of communications for hotel group Accor
Hotel operator Accor has appointed Claire Haigh as director of communications for the Pacific region.
Haigh joins from Pernod Ricard’s winemaking division where she spent five-and-a-half years as global communications director.
Haigh joins hotel operator Accor as director of comms in the Pacific region
Between 2008 and 2013, Haigh was the head of communications for Whitbread Hotels and Restaurants in the UK. Previously, she has been corporate affairs manger for AB InBev.
In her new role, Haigh will be directing communications for Accor’s corporate social responsibility initiatives and lifestyle loyalty program.
Haigh said of her appointment: “There has never been a better time to join Accor and it is a fantastic feeling to come into a thriving and dynamic business.
“Accor are leading the future of tourism and hospitality, they have a phenomenal portfolio, and they are playing an active role in giving back to the planet and community via its Planet 21 programme, the Accor Community Fund, and Inclusion and Diversity initiatives.
“I look forward to collaborating with the teams across the business to deliver outstanding work, and I will be focused on growing brand value and visibility to support growth.”
Simon McGrath, chief operating officer for Accor Pacific, said: “Claire’s passion and expertise for how communications can drive business results and fit within an integrated proposition made her the ideal appointment.”
