‘Clarity through creativity’: Floodlight Agency rebrands and strengthens positioning
Indie agency Floodlight has rebranded to solidify its presence as a creative agency, with a new brand position of ‘clarity through creativity’.
The agency launched in 2015 as Floodlight Media, and in 2021 rebranded to Floodlight Content to better reflect the market it served.
But according to managing director Justin Counihan, the name was still not quite right.
