Dr Mumbo

There was a young couple who lived in a shoe (between the hours of 9am and 5.30pm)

Here’s a nice PR stunt.

Clarks big shoes

To launch a new range of Clarks shoes, the brand created a giant pair of shoes and found a couple to “live” in them for a week at Westfield Parramatta.

Presumably finding an old woman to live in the shoe would have been ageist.

However Dr Mumbo notes that the press release does use a rather massive get-out clause, describing the couple as living in the shoe “during centre opening hours”.

Nonetheless, a good stunt for Pacific brands from Whybin\TBWA\Tequila, Mediacom and DEC Communication.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.