Claudine Hall departs Are Media after nearly a decade

Are Media’s head of commercial marketing, brand partnerships and PR has departed after eight-and-a-half years at the company, Mumbrella can reveal.

Having joined (what was then known as) Bauer Media in early 2016 as head of trade marketing, Claudine Hall has spent nearly a decade holding responsibilities across the commercial space.

In 2021, she added brand partnerships and PR to her remit.

Hall has been at the publisher throughout its transition from Bauer Media to Are Media, including a merger with Pacific Magazines and a sale to Mercury Capital.

Claudine Hall

Are Media’s director of sales, Andrew Cook, told Mumbrella: Claudine resigned to take on a new role.

“We thank her for all that she achieved at Are media and wish her all the best for her future endeavours.”

In 2020, the publisher rebranded to Are Media, representing the ‘key foundations’ of the business – audience, reach and engagement.

Chief executive at the time, Brendon Hill, said: “With new ownership and a new identity comes a refreshed and reinvigorated focus, one which embraces our existing strengths while allowing us to innovate and move into new areas.”

Recently, Are Media appointed Carly Bowra to a newly created role of director of marketing.

Joining in February, Bowra is responsible for consumer and channel marketing across the company’s digital and print brands – including subscriptions, marketplaces and the retail channels across newsagents and supermarkets – as well as building additional marketing capabilities as the publisher expands its omnichannel and content commerce strategies.

Current CEO, Jane Huxley, said at the time: “As we continue to increase the investment in our content commerce capabilities and futureproof our omnichannel brands, Carly’s strong customer focus and her proven skills in digital marketing and e-commerce are the perfect fit for our business.”

The news came just days after Are Media announced it had surpassed 6 million print magazine readers a month, following 18 months of continuous growth.

Just last month, the publisher announced two new marketplaces under The Australian Women’s Weekly and Home Beautiful brands.

The Australian Women’s Weekly marketplace “has a strong focus on fashion, accessories, jewellery, shoes, homewares and gifts”, with Home Beautiful leaning towards home décor, kitchen, bed and bath, dining, and prints and art, according to Nicole Byers, general manager of lifestyle at Are Media.

According to Roy Morgan readership numbers, Are Media grew its print magazine readership, year-on-year, for the sixth consecutive quarter in December, with a 4% jump for the quarter. The company’s magazine stable now delivers an average of 6.04 million readers a month.

Last year, comms agency SKMG won Are Media’s communications account, adding to its growing roster that also includes Seven West Media, Atomic 212, Forbes Australia, and QMS, among other market leaders.

Mumbrella understands Hall will begin a new role on July 1.

Mumbrella has contacted Hall for comment.


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