News

Sydney Morning Herald announces massive subscription price hike

The Sydney Morning Herald has delivered a massive price hike to its readers, informing subscribers that their monthly rates will go up by as much as 17% in some cases.

“So that we can keep bringing you the best news and opinion in the country, your subscription price will increase to $43.20 per month from your next invoice,” reads an email to a subscriber with a digital subscription, which includes delivery of the two weekend Herald papers.

The previous price for this package was $36.80, and the cheapest way to get open access to the Sydney Morning Herald digital site at the time of signing up was to bundle your sub with weekend newspaper/Harvey Norman catalogue delivery.

When questioned on the reasons for such a big increase, a representative from the Herald cites a litany of woes: increasing costs in delivering journalism, salaries, technological infrastructure costs, and logistical expenses of printing and distributing physical newspapers, all of which have increased at a rate higher than general inflation.

The Sydney Morning Herald last increased the price of digital subscriptions in 2023 and bundles in 2022.

When asked if there were cheaper digital-only subscriptions available, given the rising costs of raw materials for printing was cited as part of the justification for the 17% price increase, the subscriber was offered a half-price six-month subscription in turn, a saving of $21.60 a month.

Not bad, even if you have to recycle those weekend papers yourself.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.