Sydney Morning Herald announces massive subscription price hike

The Sydney Morning Herald has delivered a massive price hike to its readers, informing subscribers that their monthly rates will go up by as much as 17% in some cases.

“So that we can keep bringing you the best news and opinion in the country, your subscription price will increase to $43.20 per month from your next invoice,” reads an email to a subscriber with a digital subscription, which includes delivery of the two weekend Herald papers.

The previous price for this package was $36.80, and the cheapest way to get open access to the Sydney Morning Herald digital site at the time of signing up was to bundle your sub with weekend newspaper/Harvey Norman catalogue delivery.

When questioned on the reasons for such a big increase, a representative from the Herald cites a litany of woes: increasing costs in delivering journalism, salaries, technological infrastructure costs, and logistical expenses of printing and distributing physical newspapers, all of which have increased at a rate higher than general inflation.

The Sydney Morning Herald last increased the price of digital subscriptions in 2023 and bundles in 2022.

When asked if there were cheaper digital-only subscriptions available, given the rising costs of raw materials for printing was cited as part of the justification for the 17% price increase, the subscriber was offered a half-price six-month subscription in turn, a saving of $21.60 a month.

Not bad, even if you have to recycle those weekend papers yourself.


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