Ford has launched the Next-Gen Everest with a new campaign inspired by the car’s namesake. Like the mountain, the Next-Gen Ford Everest aims to evoke a sense of exploration, curiosity, and adventure in its owners, with the capability and versatility to conquer anything.
Developed by Clemenger BBDO, the campaign celebrates Next-Gen Everest owners who throw themselves into whatever challenge lies in front of them, no matter how big or how small. Whether that’s some serious off-roading or navigating tricky garages, the Next-Gen Everest looks to covers all bases.
Jim Curtis, chief creative officer at Clemenger BBDO added: “The next-generation Ford Everest has been built to handle whatever challenge modern life throws at us. From climbing a rugged mountain, to even the more daunting task of organising a 6-year-old’s birthday party.”
John Hatzimanolis, general manager – marketing Communications at Ford Australia added, “The next-generation Ford Everest offers both rugged capability and uncompromising versatility, making it a compelling proposition for families with an adventurous spirit who need a vehicle that matches every challenge of modern life.”
The Next-Gen Everest campaign is running across TV, OOH, social and digital.
Credits
Client: Ford Australia
Director of Marketing: Daniella Winter
GM Marketing Communications: John Hatzimanolis
SUV Marketing Communications Manager: Daniel Mussel
SUV Marketing Communications Analyst: Maggie Hamilton
Creative Agency: Clemenger BBDO
Production Company: Revolver
Director: Simon McQuoid
COP/Cinematographer: Stefan Duscio
Editor: Bernard Garry
MD & Executive Producer: Michael Ritchie
Executive Producer & Partner: Pip Smart
Producer: Caroline Kruck
Post Production Company: The Editors, Fin Design
Music Composer/Arranger: Mark Mitchell, Electric Dreams