Clemenger BBDO Melbourne appoints Roger Box director of digital experience
Creative agency Clemenger BBDO Melbourne has appointed Roger Box as its director of digital experience.
The announcement:
Roger Box, one of the leading architects behind the multi-award-winning and world-acclaimed American Express ‘Small Business Saturday’ campaign, has joined Clemenger BBDO/Melbourne as Director: Digital Experience.
He has taken up responsibility for leadership of the agency’s digital offering, as his predecessor, Mark Gretton, becomes Head of Digital Strategy.
Roger was previously Vice President of Digitas New York, one of the world’s top digital agencies, and led the massive American Express account. The ‘Small Business Saturday’ campaign won nine Cannes Lions in 2012, generated
US$5.5 billion in sales and achieved extraordinary national and international engagement and awareness.
It is Roger’s second stint at Clemenger BBDO/Melbourne, having worked as an Account Director at the agency a decade ago.
Chief Executive of Clemenger BBDO/Melbourne, Peter Biggs, said: “We are delighted to welcome Roger back home. He’s a world-class talent, born andbred in Melbourne. Digitas New York is a brilliant digital agency and it’s a fantastic coup to have Roger join us. I have no doubt that he will make our already strong digital capability even stronger.”
Roger Box said: “I am thrilled to be joining the team at Clemenger BBDO/Melbourne. They have an exemplary track record for attracting the highest calibre brands. Leading brands need to stay ahead of the digital curve for theirbusiness to thrive, and I couldn’t be more excited about partnering with our clients to make that happen.”
Source: Clemenger BBDO media release
