Clemenger BBDO Melbourne expands remit with AFL

Clemenger BBDO Melbourne is broadening its relationship with the AFL following the recent appointment of the agency’s content team, Clemenger Studios, to support AFL Digital with film, digital and print work.

The win will see Clemenger Studios act as an extension to AFL Digital, providing overflow services for its studio, in addition to providing services to AFL’s partner and sponsor brands.

As part of the service offering, Clemenger Studios will be operating a direct-to-studio model, connecting AFL clients direct with its producers, supported by operating processes and systems that allow AFL Digital and Clemenger Studios to work as a single team.

AFL Digital’s head of production, Monica Forlano, said: “We’re thrilled to be partnering with the team at Clemenger BBDO Melbourne and its studios division to build what we believe to be a unique service offering for the AFL and its partners. We’re looking forward to seeing the results.”

Clemenger BBDO Melbourne Group CEO, Jim Gall, added: “This win is continued proof of the Clemenger Studios model, and of our agency vision of becoming a more accessible, more diverse and importantly, a more brilliant creative company.

“We’re excited to see the Studios team continue to kick goals and deliver brilliant content.”

Clemenger Studios is Clemenger BBDO Melbourne’s aggregated studio offering everything from high-end production through to a rapid direct-to-studio model.

Last month, Clemenger BBDO Melbourne won the creative account for Swisse Wellness, however recently lost NAB’s creative account to TWBA, ending a 15 year partnership between the bank and the agency.


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