Clemenger BBDO Melbourne tops the world at D&AD

Clemenger BBDO Melbourne has emerged from the 2017 D&AD Awards in London as the most awarded agency in the world after CEO Nick Garrett revealed his aims to turn the agency into a world-class creative powerhouse.

The agency won the Black Pencil for agency of the year and also saw its ‘Meet Graham’ campaign for the TAC in Victoria take the Black Pencil as the most awarded campaign of the night.

In addition to the two Black Pencils, Clemenger won five Yellow and two Graphite pencils to emerge with a total of 16 awards.

Along with Meet Graham, The Boys for Bonds and HungerRithm for Snickers won awards.

Garrett said the win was a humbling one for the agency, which finished ahead of Adam&Eve DDB in London and Dentsu Tokyo to take out the agency of the year prize.

“It’s a huge honour to be named the most awarded agency in the world at the D&AD awards, but more importantly, it’s fantastic to be able to contribute to the recognition of Australia’s advertising industry on a global scale,” Garrett said.

“We continue to strive to better our agency, but we can never forget doing great work only happens in partnership with brilliant clients, and it’s important for us to continue to do great work that meets the biggest business challenges our clients face, because great work, works.”

In an interview with Mumbrella three weeks ago Garrett set out his vision of Clemenger BBDO being regarded as a global creative leader, noting he wanted to bring other local agencies with him.

“We want Australia to be as exciting and dynamic creative country for the the advertising industry as if we are importing the best minds in the world here and keeping the best minds and we want to be part of that story,” Garrett said.

Other winning agencies at the 55th annual awards included Saatchi & Saatchi for Toyota, Marcel for Tiger Beer, Leo Burnett Melbourne for Headspace and R/GA Sydney for Google.

Australia ranked third behind the US and UK.


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