Clemenger BBDO Melbourne wins agency of the year with 56 Lions at Cannes Lions Festival
Clemenger BBDO Melbourne was the winner of the Agency of the Year award at the Cannes Lions Festival this year.
The agency managed to take home 56 Lions in total, largely for its Meet Graham campaign for the Transport Accident Commission and Snickers’ Hungerithm.
The Meet Graham campaign aimed to show people the normal human body isn’t equipped for car accidents. ‘Graham’ was created to demonstrate how we as humans would need to have evolved in order to be equipped for high-impact collisions.
Hungerithm monitored language on social media, primarily Twitter, and linked it to happy or angry emotions. Price on Snickers bars at 7Eleven stores then moved based on how “angry the internet is”.
Meet Graham won 29 Lions including eight Gold Lions.
Meet Graham received a Gold in the cyber, health and wellness, direct, PR, promo and activation and two Golds in the design category.
Hungerithm managed 21 Lions, six of which were Golds in the media, cyber and two golds in the mobile and direct categories.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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So who will win Mumbrella Creative Agency of the Year 2017?
Clemenger BBDO Melbourne, the most awarded agency globally this year and undisputedly Australia’s best creative shop?
Or the Monkeys, proud winners of 1 Bronze lion at Cannes.
Yup, my money is on the Monkeys too. Go figure.
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