Clemenger BBDO Melbourne and VML pick up awards at SXSW Interactive Awards
Clemenger BBDO Melbourne and VML have picked up awards at the SXSW Interactive Awards in Austin, Texas while The Project Factory just missed out coming second in its category.
The Remote Control Tourist campaign for Tourism Victoria by Clemenger BBDO Melbourne picked up a Technical Achievement Award.
The Technical Achievement category is for “Projects reinventing and redefining the technical parameters of our digital experience”.
It beat out four other finalists to win the award including a barista-on-call project for Briggo Coffee Haus, a visualisation tool from NASA, a competition based around commercial and sustainable space flights and an immersive multimedia system for Los Angeles airport.
The campaign was also the winner of IAB Australia’s Creative Showcase 8.3
Digital marketing agency VML picked up an award in the activism category for ‘The Missing Persons Pre-roll’ campaign which spread awareness of missing person cases for the Australian Federal Police.
The category is for “Green, governmental and non-profit projects striving to make the world a better place”.
It beat out four other finalists to win the award.
Digital production company The Project Factory was awarded second place in the art category for its Ringbalin interactive story app.
The Project Factory executive director Guy Gadney said: “SXSW is a showcase the best interactive storytellers around the world, and for Ringbalin to be recognised so highly in this field is quite fantastic.
“Ringbalin brings together many peoples’ passions for the Australian indigenous stories that are at the core of Australia’s identity, and those passions flow through in the way the stories are told, and in the way they have been represented across multiple screens.”
It was beaten by a campaign which turned pedestrians’ heartbeats into music. The campaign is currently installed in five locations in Boston.
A full list of winners can be found here.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Austin
Australian federal police
Clemenger BBDO Melbourne
Remote Control Tourist
Texas
The Project Factory
Tourism Victoria
VML
