Clemenger BBDO names new chief strategy and experience officer
Clemenger BBDO has appointed whiteGREY talent Simon Wassef as its new chief strategy and experience officer to upscale its existing CX capabilities.
Wassef will lead strategy and customer experience across the Clemenger business and the remit will include overseeing business growth and talent development.
The role is a newly created position. Meanwhile, the agency’s previous chief strategy officer Jacqueline Witts has departed the business.
Bassil and Wassef
Wassef spent two and a half years as national chief strategy officer at whiteGREY, and prior to that, he was the chief strategy officer at TBWA\Chiat\Day in Los Angeles.
This is one of the first few major hires made by Clemenger BBDO’s national CEO Dani Bassil in her first year into the job. In July, she hired the trio Anita Zanesco, Georgie Winton and Anita Deutsch-Burley.
Bassil said: “Simon really is one of the best in the business; if not THE best. He’s worked everywhere I’ve ever wanted to work, R/GA London, Sid Lee Amsterdam. Chiat\Day LA.
“The fact he’s bringing all this experience to Clemenger is a game changer for us. The experience is the brand and the fact he is so expert in both realms is exactly what we’ve needed in this leadership role.
“Besides being one of the smartest people I’ve met, he’s funny and kind. And he’s finally coming back to Clems. I’m so excited.”
Wassef last worked at Clemenger 21 years ago as a junior account planner.
Since then, he’s worked across brands including IKEA, Qantas, Adidas, Absolut, Samsung and HSBC.
Of his new appointment, Wassef said: “When Clemenger calls, you have to answer. Let’s go.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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