Stan joins Australia’s highest-spending advertisers in 2023

Stan Entertainment has jumped into Nielsen’s list of Australia’s Top 10 highest spending advertisers for the first half of 2023, as it attempts to increase subscriber numbers in a crowded market.

The top spender for the first half of the year was Harvey Norman, which will come as no surprise to those who’ve flicked on the radio, or watched a football match of late.

The retail giant was followed by McDonald’s and Woolworths, respectively. The fourth highest-spender was Reckitt Benckiser, parent company of brands Stepsils, Air Wick, Dettol, Gaviscon, Nurofen, and many other products, while Amazon came into fifth place as the ‘everything’ store continues its expansion in Australia.

The only new entry in the list is Stan Entertainment, who has debuted in sixth place as it attempts to wrest market share from the likes of Netflix and Disney+.

“These Ad Intel numbers for the first half of the year clearly show that marketers are backing advertising as the best, most cost-effective way to connect brands with customers, while also keeping them engaged,” said Nielsen Ad Intel’s Australia commercial lead, Rose Lopreiato.

“What they also demonstrate is that marketers need to be more savvy than ever about how they invest those ad dollars, utilising the very best data to get an edge on their competition and maximise their ROI.”


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