BMF creatives Chris Wilson and Roy Leibowitz have left the agency to drive the creative work at rival agency Clemenger BBDO Sydney.
The pair have been named dual creative directors at Clemenger, and have already delivered the Xavier Ellis Medal social-driven campaign for WA’s TABtouch to coincide with the AFL Grand Final in Perth.
Creative duo Chris Wilson and Roy Leibowitz
Wilson and Leibowitz spent two years at Enero Group’s BMF, producing work for Barista Bros and Aldi where they created the ‘Great Food Migration’ flying banana ads.
They also paired up at M&C Saatchi where they helped launch the Long May We Play platform for TAB.
Omnicom-owned Clemenger described Wilson and Leibowitz as “modern day creatives” who “think like planners, execute like rockstars and make ideas that resonate in culture”.
“Their track record speaks for itself and we’re really excited to have them at Clems. One month in and we are already feeling their impact,” Clemenger ECD’s Brendan Willenberg and Darren Wright said in a statement.
Wilson and Leibowitz also had stints at Innocean Worldwide and Marcel Sydney.