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Clemenger BBDO Sydney’s Dry July campaign takes top honour at 2019 Siren Awards

Hannah Blackiston

May 9, 2019 8:00

Clemenger BBDO Sydney and creatives Ben Clare and Celia Mortlock have taken both the Gold and Silver Awards at the 2019 Siren Awards for their radio campaign urging people to go alcohol-free for Dry July.

The ‘Ducking Autocorrect’ campaign used the idea of avoiding embarrassing autocorrect fails when drunk texting people to humorously encourage people to take part in Dry July.

The ‘Ducking Autocorrect’ team

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

BWM Dentsu Clemenger BBDO Brisbane Clemenger BBDO Sydney Commercial Radio Australia CRA Joan Warner Siren Awards

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