Clemenger Group’s eg+ expands its content capabilities with new partnerships
Clemenger Group’s eg+ has expanded its content production and photography capabilities through new partnerships with Sydney-based Studio Mondo and Melbourne-based WOW Pictures.
The announcement:
Eg+ worldwide bolsters content capability with new partnerships
Eg+ worldwide has today announced a major expansion of its content creation capability, powered by newly formed partnerships in Sydney with Studio Mondo and in Melbourne with WOW Pictures.
The new partnerships add stills photography capability to the agency’s content offering, adding to its existing video and VR/AR service offerings, with the core focus of the partnerships being the ability to offer clients photography services for always- on social, brand and campaign content.
Eg+ is known for its core capability in its cost-effective production services, and the new partnerships have been born from the recognition of a gap in the marketplace.
Commenting on the news, eg+ worldwide Australia CEO Tom Ainsworth said, “Having been in the business for just under a year, it was evident that there was an opportunity to bolster the eg+ service offering with a photographic offering.
“From my time as a client, it was increasingly evident that there’s more pressure to create and serve content across an ever-growing number of channels, coupled with marketing budgets decreasing.
“There’s no middle layer between the big brand work and tactical content, and we see a huge opportunity in servicing that market with the production capabilities in- house at eg+ paired with the incredible talent at WOW Pictures and Studio Mondo who are leaders in their field. Their expertise will add tremendous value to our clients.”
The partnerships are currently in effect and available to all clients of eg+ worldwide, with the first pieces of work currently underway.
Source: Clemenger Group press release
