Clemenger Melbourne releases first work for Telstra’s Belong

October 13, 2017 9:58

Clemenger BBDO Melbourne has been appointed to the creative duties for Telstra’s new low-cost mobile brand, Belong.

Nick Garrett, CEO at Clemenger BBDO Melbourne, said in a statement to Mumbrella: “It’s fantastic working with a brand like Belong that truly lives up to its challenger spirit in an increasingly crowded category. We’re looking forward to continuing the partnership as the business goes from strength to strength.”

Cathy Toohey, head of marketing at Belong, said: “Grounded in the insight that data has become an absolute necessity in the modern world, the new brand positioning comes to life through a playful campaign that celebrates the importance of data in our lives, designed to emotionally connect and deepen our value amongst price savvy consumers”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.