Clems dominates at Melbourne ad show
Clemenger BBDO Melbourne dominated this year’s Melbourne Advertising & Design Club Awards, which were announced on Friday night.
The winners:
Special awards:
The Mushroom Group Award for Agency of the Year
Clemenger BBDO Melbourne
The MADC Award for Best of Show
Clemenger BBDO Melbourne Slo Mo Carlton United Brewers
Exit Films Creative Person of the Year
Ant Keogh, Clemenger BBDO Melbourne
The MADC Award for Client of the Year
Transport Accident Commission
The Blackley Award For Lifetime Achievement
Nigel Dawson, Grey Worldwide WINNER
The Exit Films Award for Best Student Entry
Laura Petruccelli WINNER
Rohan Cooke WINNER
The Exit Films Award for Best Junior
Celeste Potter Words. To Live By XYZ Studios WINNER
In the following categories, anything without bronze, silver or gold next to is is HIGHLY COMMENDED:
The Method Studios Award for Best 15 Second Television/Cinema Commercial
AJF Partnership Getting Into Cars iSelect
AJF Partnership Income Protection iSelect
Leo Burnett Soap 7 – Eleven BRONZE
Leo Burnett Temp 7 – Eleven BRONZE
AJF Partnership Not a Health Fund iSelect SILVER
The Clemenger BBDO Melbourne Maurice Dowd Award for Best 30 Second Television/Cinema Commercial
Grey Melbourne The Ripple Effect – Mortician Transport Accident Commission
Publicis Mojo Melbourne Play Melbourne Tourism Victoria
AJF Partnership Family Functions National Foods
AJF Partnership Not a Health Fund iSelect
Leo Burnett Soap 7 – Eleven
Clemenger BBDO Melbourne Kalahari Pacific Brands
Clemenger BBDO Melbourne Tortoise Carlton United Breweries BRONZE
Clemenger BBDO Melbourne Legendary Angus Patties Foods BRONZE
AJF Partnership Rate Rise iSelect BRONZE
Clemenger BBDO Melbourne Legendary Angus Patties Foods BRONZE
Clemenger BBDO Melbourne Lizard Carlton United Breweries BRONZE
Grey Melbourne The Ripple Effect – Brother Transport Accident Commission SILVER
Grey Melbourne The Ripple Effect – Father His Room Transport Accident Commission SILVER
AJF Partnership Getting Into Cars iSelect SILVER
The Method Studios Award for Best 45 Second Television/Cinema Commercial
Grey Melbourne The Ripple Effect – Lesson Transport Accident Commission
Grey Melbourne The Ripple Effect – Maccas Girl Transport Accident Commission BRONZE
Clemenger BBDO Melbourne The Message Melbourne International Film Festival SILVER
The Method Studios Award for Best 60+ Second Television/Cinema Commercial
Publicis Mojo Melbourne Play Melbourne Tourism Victoria
Publicis Mojo Melbourne Toyota Legendary Moments ‘Wally Lewis’ Toyota Australia BRONZE
Publicis Mojo Melbourne Toyota Legendary Moments ‘Peter Hudson’ Toyota Australia BRONZE
Grey Melbourne The Ripple Effect – Bedroom Door Transport Accident Commission SILVER
Clemenger BBDO Melbourne Club National Australia Bank SILVER
Clemenger BBDO Melbourne The Potato Peelers Melbourne International Film Festival GOLD
Grey Melbourne The Ripple Effect – Montage Transport Accident Commission GOLD
Clemenger BBDO Melbourne Slow Mo Carlton United Breweries GOLD
The Adstream Award for Best Television/Cinema Campaign
Grey Melbourne The Ripple Effect Transport Accident Commission BRONZE
Clemenger BBDO Melbourne Unpopular National Australia Bank BRONZE
AJF Partnership Mr.iSelect iSelect – Insurance SILVER
The Clemenger BBDO Award for Best Film Direction
Dogboy ‘Wally Lewis’ Toyota Australia
Grantley Smith Knives Trash Lives 20th Man Foundation BRONZE
Jono Hill Nokia – Matthew Wilson Nokia BRONZE
Mark Molloy Darwin Kraft BRONZE
Mark Molloy Ripple Effect Transport Accident Commission SILVER
Mark Molloy Summer Blossom CUB SILVER
Steve Ayson The Potato Peelers Melbourne International Film Festival SILVER
Garth Davis Ride The Coca-Cola Company GOLD
The Clemenger BBDO Melbourne Award for Best Viral
Clemenger BBDO Melbourne ANZ Boat Break Up National Australia Bank
Clemenger BBDO Melbourne Sheep Impact Carlton United Breweries
Publicis Mojo Melbourne Maxibon Nestle Peters Ice Cream BRONZE
Clemenger BBDO Melbourne Westpac Office Break Up National Australia Bank BRONZE
Clemenger BBDO Melbourne Commbank Lunch Break Up National Australia Bank SILVER
Clemenger BBDO Melbourne Incorrect Change National Australia Bank SILVER
The MADC Award for Best Viral Campaign
AJF Partnership Harder you work, better it tastes National Foods
Clemenger BBDO Melbourne Break Up National Australia Bank BRONZE
Clemenger BBDO Melbourne The Honesty Experiments National Australia Bank SILVER
The MADC Award for Best Cinematography
Adam Arkapaw Play Melbourne Tourism Victoria
Glendyn Ivin Playground The Coca-Cola Company
Bob Humphreys The Potato Peelers Melbourne International Film Festival BRONZE
The Method Studios Award for Best Editing
Michael Houlahan Kraft Oreo – Sippy Cup Kraft
Michael Houlahan TAC ‘Signs’ Transport Accident Commission
Peter Sciberras I Know. Workers – Store WorkSafe Victoria
Peter Sciberras Playground The Coca-Cola Company BRONZE
Jack Hutchings Lotto ‘Lucky Dog’ NZ Lotteries BRONZE
Jack Hutchings Potato Peelers MIFF BRONZE
Jack Hutching, Rohan Zerna, Peter Sciberras The Ripple Effect Transport Accident CommissionBRONZE
Jack Hutchings Changing Room Volkswagen Passat BRONZE
Rohan Zerna Summer Blossom Carlton United Breweries BRONZE
Jack Hutchings Sleepwalker Volkswagen Touareg BRONZE
Rohan Zerna Darwin Kraft Vegemite BRONZE
Matt Osborne Super Footy 4 Pieces of Leather Magazine Herald Weekly Times BRONZE
Jack Hutchings Ride The Coca-Cola Company SILVER
Peter Sciberras Breathe Care Australia SILVER
The Risk Sound Award for Best Original Music in Film
Electric Dreams Portals Lion Nathan BRONZE
Planet Love Sound Grayden Building Better Lives BRONZE
Electric Dreams Clean Energy Future Australian Government
Electric Dreams A Cappella Sensis Yellow Pages
The Dubsat Award for Best Post Production Special Effects
Visual Playground Immigration Nation – The Secret History of Us Renegade Factual
iloura Motivate Powerade BRONZE
MRPPP AAMI Safe Driver Discounts: What About Me, the Sequel AAMI BRONZE
The Age Award for Best Press Advertisement
Grey Melbourne Kevin Pietersen – Caught Out Transport Accident Commission
AJF Partnership Very Important iSelect
Grey Melbourne Door Knock Appeal Transport Accident Commission BRONZE
The MADC Award for Best Direct Response Advertising
SMART Inc Melbourne Impossible Coupon Coca-Cola
Leo Burnett Manspace Berger Paints
DDB Group Melbourne Breathe Care Australia
DDB Group Melbourne Pie Bag Australian Centre For The Moving Image BRONZE
DDB Group Melbourne Headless Horseman Australian Centre For The Moving Image BRONZE
JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE
Clemenger BBDO Melbourne Match Delay Carlton United Breweries BRONZE
Clemenger BBDO Melbourne Magnatron Carlton United Breweries SILVER
Publicis Mojo Melbourne MAXIBON Man-Chew Nestle Peters Ice Cream SILVER
DDB Group Melbourne Dirty Dishes PZ Cussons SILVER
JWT Melbourne Stories from the Street Melbourne Writers Festival SILVER
Leo Burnett See The Person Scope GOLD
The Clemenger BBDO Melbourne Award for Best Breakthrough Campaign
Clemenger BBDO Melbourne Slow Lights Carlton United Breweries BRONZE
The Dubsat Award for Best Animation
White Pictures Red Energy 30 sec TVC Red Energy
iloura What If – Ace Honda Australia BRONZE
iloura What If – Grade Logic Honda Australia SILVER
iloura Honda ET Honda Australia BRONZE
The Risk Sound Award for Best Use of Existing Music and Re-recordings of Existing Song
Level Two Music Play Melbourne Tourism Victoria BRONZE
Level Two Music Summer Blossom Strongbow Cider SILVER
Electric Dreams Slo Mo Carlton & United Breweries GOLD
Level Two Music RIDE The Coca Cola Company GOLD
The Risk Sound Award for Best Sound Design in Film
Bang Bang Studios Collingwood Football Club “March to October” Collingwood Football Club
Flagstaff Studios Choctop Vs Popcorn MIFF
Final Sound Breathe Care BRONZE
Sound Lounge Pedders: The Next Level – Performance Pedders Suspension BRONZE
GASinc Honda ET Honda BRONZE
Final Sound Summer Blossom CUB Strongbow BRONZE
GASinc Invincible TAC SILVER
The Clemenger BBDO Melbourne Award for Best Integrated Campaign
Ogilvy Melbourne Puma Love Run Puma
DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE
Grey Melbourne Seatbelts Transport Accident Commission BRONZE
DDB Group Melbourne Open Book Reach Foundation BRONZE
Clemenger BBDO Melbourne Legends of the Dry Carlton United Breweries BRONZE
Clemenger BBDO Melbourne Break Up National Australia Bank SILVER
Grey Melbourne The Ripple Effect – Montage Transport Accident Commission GOLD
The Age Award for Best Press Campaign
AJF Partnership Mr. iSelect iSelect
The Age Award for Best Small Space Print
McCann Melbourne Rudd Lifebroker
CHE Odd Spot Peter MacCallum Cancer Centre BRONZE
The Crunch IT Award for Best Magazine Campaign
Publicis Mojo Melbourne Connoisseur ‘Arranged By Artists’ Nestle Peters Ice Cream SILVER
The MADC Award for Best Point of Purchase
Clemenger BBDO Melbourne Tonya Harding Carlton United Breweries
Leo Burnett Creamy Soda – Girl 7 – Eleven
SMART Inc Melbourne Genuine Spare Parts STIHL
Grey Melbourne Bear Hug Simplot BRONZE
The Adstream Award for Best Outdoor – Standard Site
Clemenger BBDO Melbourne Punt Road Carlton United Breweries SILVER
The MADC Award for Best Outdoor – Enhanced Site
Clemenger BBDO Melbourne Match Delay Carlton United Breweries BRONZE
JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE
Grey Melbourne Truck Back Transport Accident Commission GOLD
The Adstream Award for Best Outdoor Campaign – Standard Site
Leo Burnett Advertising Their Abilities Scope
DDB Group Melbourne Tastefully Original Golden Circle BRONZE
Clemenger BBDO Melbourne Carlton Draught Brewery Fresh Carlton United Breweries BRONZE
Ogilvy Melbourne Skate Focused Evolve Skateboards BRONZE
The MADC Award for Best Transit
SMART Squashed Sign – Bus Back Specsavers
The Adstream Award for Best Community Service/Charity Print Advertisement
Clemenger BDDO Melbourne Hospital Foundation 49 BRONZE
CHE “Trapped Minors” The Salvation Army BRONZE
CHE Odd Spot Peter MacCallum Cancer Centre BRONZE
Clemenger BBDO Melbourne Ambulance Foundation 49 SILVER
The Adstream Award for Best Community Service/Charity Print Campaign
JWT Melbourne Stop the Slaughter International Fund for Animal Welfare
Clemenger BBDO Melbourne Foundation 49- Family Threads Foundation 49 BRONZE
The Age Award for Best Ambient
Clemenger BBDO Melbourne Bankers on Poles National Australia Bank
Mark. Give Sam a Serve ANZ
Leo Burnett See The Person Scope
DDB Group Melbourne Headless Horseman Australian Centre for the Moving Image BRONZE
Clemenger BBDO Melbourne Magnatron Carlton United Breweries BRONZE
JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE
JWT Melbourne Stories from the Street Melbourne Writers Festival GOLD
The Age Award for Best Magazine Advertisement
DDB Group Melbourne Energy Institute “Hidden Costs” Origin
Publicis Mojo Melbourne Connoisseur Cafe Grande Ice Cream Nestle Peters Ice Cream
Grey Melbourne Bear Hug Simplot
Publicis Mojo Melbourne Connoisseur Caramel Honey Macadamia Nestle Peters Ice Cream BRONZE
Publicis Mojo Melbourne Connoisseur Classic Vanilla Ice Cream Nestle Peters Ice Cream BRONZE
The DUBSAT Award for Best Copywriting
McCann Melbourne This is Me Metro
Grey Melbourne Grieiving Mum Transport Accident Commission
Clemenger BBDO Melbourne Break Up National Australia Bank
The DUBSAT Award for Best Art Direction
Marmalade Eat, Sleep, Breathe Metlink
The MADC Award for Best Typography
Truly Deeply Entrepreneurs Organisation Members Directory EO Melbourne Chapter
Lifelounge Joia Magazine 18 – Cover Typography Joia Magazine
Lifelounge NY Times – Sweet & Savory The New York Times
Truly Deeply ‘My Right Arm’ 2010 IGNITE Awards Poster Truly Deeply BRONZE
Publicis Mojo Melbourne Play Melbourne logo Tourism Victoria SILVER
The MADC Award for Best Illustration
DDB Group Melbourne Tastefully Original Golden Circle BRONZE
Truly Deeply Spudbar Visual Language Spudbar BRONZE
The Exit Films Award for Best Photography
Alex Aslangul Fantastic Taste. Always In Fashion Fantastic Snacks
Chris Budgeon Heritage We Have One Diageo Australia BRONZE
The MADC Award for Best Photography Campaign
Stuart Crossett 2011 Tourism Tasmania Brand Campaign Tourism Tasmania
Alex Aslangul Fantastic Taste. Always In Fashion Fantastic Snacks
Chris Budgeon Bundaberg Rum “Heritage” Diageo Australia SILVER
The MADC Award for Best Retouching
Glenn Pyke Give It 110% Heinz
The MADC Award for Best Dimensional Mail
SMART Inc Melbourne Flatten Hills Scania
Marmalade Office Space Mercedes-Benz BRONZE
Clemenger BBDO Melbourne A Little Favour Dulux BRONZE
The MADC Award for Best Flat Mail
DDB Group Melbourne Most Recently Robbed Tourist Guide ANZ
DDB Group Melbourne Bumper Stickers ANZ
The MADC Award for Best Non-Commercial Direct Mail
The Blue Group bluePod The Blue Group
JWT Melbourne Stories from the Street Melbourne Writers Festival SILVER
The Adstream Award for Best 30 Second Radio Commercial
BMF Advertising Baron Von Orsum Guests National Foods
AJF Partnership 20 years inside Blundstone
AJF Partnership 365 Day Challenge National Foods
Ogilvy Melbourne Ain’t nothin’ country ’bout a Countryman MINI BRONZE
BMF Advertising Baron Von Orsum Excalibur National Foods BRONZE
McCann Melbourne Vuvuzela RID Insect Repellant BRONZE
ST&P Sport&Style-Cricket The Age BRONZE
Clemenger BBDO Melbourne Accent Patties Foods BRONZE
Clemenger BBDO Melbourne Apology Patties Foods BRONZE
Leo Burnett Pants 7-Eleven SILVER
The AudioNET Award for Best 45+ Second Radio Commercial
BMF Advertising Hart Axes Techtronic Industries
BMF Advertising Hart Hammers Techtronic Industries Australia
The Risk Sound Award for Best 60+ Second Radio Commercial
Puma Consequences for Women Ogilvy Melbourne BRONZE
The AudioNET Award for Best Radio Campaign
BMF Advertising Baron Von Orsum National Foods BRONZE
BMF Advertising Hart. Nothing Hits Harder Techtronic Industries Australia BRONZE
AJF Partnership A Dare Iced Coffee fix’ll fix it National Foods BRONZE
Leo Burnett Slow Mornings 7-Eleven SILVER
The AudioNET Award for Best Community Service/Charity Radio Commercial
CHE “Miss Out” The Salvation Army
The AudioNET Award for Best Sound Design in Radio or Non- Broadcast
Matt Thompson – Risk Sound Look before you leap Department of Justice BRONZE
Paul Baxter – Risk Sound Confidence Defence Force Recruitment BRONZE
Paul Baxter – Risk Sound Comic Metlink SILVER
Paul Baxter – Risk Sound Sports & Style – Cricket The Age SILVER
Colin Simkins – Gusto Pants 7 – Eleven SILVER
The AudioNET Award for Best Original Music for Radio
Bang Bang Studios Ain’t Nothin’ Country ‘bout a Countryman MINI SILVER
The MADC Award for Best Microsite
Visual Jazz Bananas in Pyjamas ABC
Visual Jazz Yogo Alley National Foods
Visual Jazz Designer Spark Holden BRONZE
Lifelounge The Schweppes Alchemist – Virtual Bar Schweppes BRONZE
Bliss Media Nintendo Mario Kart Wii Campaign Site Nintendo Australia SILVER
The MADC Award for Best Website
Visual Jazz Bananas in Pyjamas ABC
Bliss Media 2XU Website 2XU BRONZE
DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE
Publicis Mojo Melbourne Play Melbourne Tourism Victoria BRONZE
The MADC Award for Best eDM
DDB Group Melbourne Dirty Dishes “Cop” PZ Cussons BRONZE
The Clemenger BBDO Melbourne Award for Best Use of Social Media
McCann Melbourne Powderdash Japan Tourism Agency
Grey Melbourne The Ripple Effect Transport Accident Commission BRONZE
Clemenger BBDO Melb Break Up National Australian Bank BRONZE
The MADC Award for Best Online Game
Visual Jazz Bananas in Pyjamas ABC
Visual Jazz Yogo Alley National Foods
Visual Jazz Navy Warfare Officer Defence Force Recruiting BRONZE
The AudioNET Award for Best Use of Mobile Device
Native Digital The iPrimus iPhone App Primus Telecom Australia
Visual Jazz Strikefighter Defence Force Recruiting
Visual Jazz Learn the Ropes Defence Force Recruiting BRONZE
Visual Jazz Army Artillery Defence Force Recruiting BRONZE
Visual Jazz Navy Warfare Officer Defence Force Recruiting BRONZE
The MADC Award for Best Digital Innovation
Clemenger BBDO & Proximity Melbourne Twelevision BRONZE
Mark. Give Sam a Serve ANZ BRONZE
DTDigital Selector3000 DTDigital BRONZE
DTDigital The Honda Dream Wall Honda Australia GOLD
The Crunch IT Award for Best Online Advertisement
Visual Jazz Holden Caprice Series II Banners Holden
The MADC Award for Best Digital Design
DDB Group Melbourne iDenim Match Jeanswest BRONZE
Boffswana The Honda Dreamwall Honda Australia SILVER
The Clemenger BBDO Melbourne Award for Best Digital Campaign
Visual Jazz Under a Rising Sun Defence Force Recruiting
Visual Jazz Designer Spark Holden
Pubicis Mojo Play Melbourne Tourism Victoria
DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE
Visual Jazz Holden IQ Holden BRONZE
The MADC Award for Best Community Service/Charity Digital Advertisement
DDB Group Melbourne Open Book Reach Foundation SILVER
A Bit Like This Banner+Aid SILVER
The MADC Award for Best Packaging Design
Studio Pounce Momiji Randoms Dolls Packaging Artforum Ltd
day&age Three Kings Independent Distillers Australia
The MADC Award for Best Signage/Environmental Design
Canyon Melbourne Brain Centre Signage Canyon
Elmwood Melbourne Pop-Up-Park Elmwood Melbourne BRONZE
The MADC Award for Best Corporate Identity Design
Elmwood Melbourne Watermark Intellectual Asset Management branding Watermark
Square Circle Triangle Newton Kerr + Partners Newton Kerr + Partners
ERD Moody Drums Moody Drums
ERD Southern Colour Southern Colour
TANK Branding Loop8 Brand Identity Loop8 Architects
Davisdon Branding Studio B Architects Studio B
Helsinki Helsinki Corporate Identity Helsinki
Nexus Designs Rosa’s Table Rosa Malignaggi
Truly Deeply Spudbar Packaging Spudbar
Cornwell Brand Hecker Guthrie Corporate Identity Hecker Guthrie BRONZE
Canyon Hodges Hodges BRONZE
Elmwood Melbourne Wearhouse VicUrban BRONZE
The MADC Award for Best Brochure, Catalogue, Annual Report or Prospectus Design
ERD ERD. Contrasts & Connections ERD
ERD CPA Australia Annual Report 2010 CPA Australia
ERD Silk–HD, CPI Paper Promotion CPI Paper (now BJBall Papers)
Cornwell Brand Islington Silos Brochure Blue Earth Group BRONZE
The MADC Award for Best Self Promotion Design
Truscorp Building & Construction Truscorp Extension Card Truscorp Building & Construction
ERD ERD Loves Melbourne ERD BRONZE
Canyon Leap Exhibition Canyon SILVER
The MADC Award for Best Miscellaneous Design
Square Circle Triangle Rabih & Sunni are Getting Married Rabih Yanni & Sundarah Yanni
Truly Deeply Spudbar Miscelleneous Items Spudbar
JWT Melbourne Stories from the Street Melbourne Writers Festival
The MADC Award for Best Writing for Design
ERD Spicers ‘Sirio’ Paper Promotion Spicers Paper
JWT Melbourne Stories from the Street Melbourne Writers Festival BRONZE
Ogilvy Melbourne Air Instruments The Song Room BRONZE
The MADC Award for Best Packaging Design – Label Only
Freeform Mountain Goat Rare Breed Mountain Goat Brewery
Di Donato Partners James Squire Portfolio Lion Nathan BRONZE
Davidson Branding Crown Lager Refresh Fosters Australia BRONZE