Clems Melbourne wins top honours at AWARD
Clemenger BBDO Melbourne won top honours at the AWARD Awards in Sydney last night.
The Omnicom agency from St Kilda Road won the best in show award and three gold trophies for the NAB ‘Break Up’ campaign.
It also won AWARD agency of the year, ahead of Leo Burnett Sydney, and helped BBDO to win network of the year.
GPY&R Melbourne and Leo Burnett Sydney won gold in the new product development category, while Clemenger BBDO Melbourne took another two golds in the new promotion and experiential category.
Lion was named AWARD client of the year for the second year in a row. Revolver/Will O’Rourke won production company of the year.
Chairman of Judges Nick Law (R/GA) said: “There was an impressive and diverse group of winners this year. The best work got enormous attention by hitting a cultural nerve. In most cases the concepts were thoughtful and the craft solid; but it was the context that gave the work power. A sensitivity to how the work fit in time and place.”
AWARD chairman Craig Davis added: “The winners are a shot of adrenaline for all of us. It is important that we stop and celebrate the very best creative work each year, great work is inspirational for the industry.”
The results in full:
Production Company of the Year – Top 5
Revolver / Will O’Rourke
Exit Films
The Sweet Shop
GoodOil
Finch
Agency of the year – Top 5
Clemenger BBDO Melbourne
Leo Burnett Sydney
Colenso BBDO New Zealand
DDB Singapore
Publicis Mojo Sydney
Client of the Year – Top 5
Lion
NAB
Equal Third:
o Samsonite
o Diageo
Mars
Network of the Year – Top 5
BBDO
DDB
Leo Burnett
JWT
Publicis
Best in show
Title: NAB Break Up
Client: NAB
Companyy: Clemenger BBDO Melbourne
Gold Winners
Promotion and Experiential
Title: NAB Break Up
Client: NAB
Company: Clemenger BBDO Melbourne
GOLD: 2
Integrated Campaign
Title: NAB Break Up
Client: NAB
Company: Clemenger BBDO Melbourne
GOLD: 1
Title: Watermark
Client: Diageo Australia
Company: Leo Burnett Sydney
GOLD: 1
Print Craft
Title: Heaven and Hell
Client: Samsonite
Company: JWT Shanghai
2 GOLD
Print
Title: Heaven and Hell
Client: Samsonite
Company: JWT Shanghai
1 GOLD
Posters and Outdoor
Title: Heaven and Hell
Client: Samsonite
Company: JWT Shanghai
1 GOLD
Direct Marketing
Title: Musical Fitting Rooms
Client: Star Hub Pte Ltd
Company: DDB Singapore
GOLD: 2
New Product Development
Title: Watermark
Client: Diageo Australia
Company: Leo Burnett Sydney
GOLD: 1
Title: GAME SIGNATURES
Client: AFL
Company: GPY&R Melbourne
GOLD: 1
Digital
Title: Rear View Girls – Los Angeles
Client: Levi Strauss & Co. San Francisco
Company: Colenso BBDO New Zealand
GOLD: 1
Film and Video
Title: Super In. Super Out.
Client: Lion
Company: Publicis Mojo Sydney
GOLD: 1
Craft in Film
Title: HK Honey
Client: Nokia
Company: The Editors
GOLD: 1
Title: The Ship Song Project
Client: The Sydney Opera House
Company: Turning Studios
GOLD: 1
