The White Agency wins Panasonic digital business
Electronics maker Panasonic has handed its entire digital account to The White Agency.
The win for the STW Group agency sees the account move from incumbents 5Limes and Canvas Group.
The move does not affect Panasonic’s relationship with advertising agency The Campaign Palace, which was behind Panasonic’s prank-led YouTube and Facebook Rommy Gulla campaign for the Blue Ray recorder.
The announcement:
Sorry to be picky guys but ‘Blue Ray recorder’ is innacurate. The product is trademarked and as such should always appear as ‘Blu-ray’.
Cheers.
@blc1981. Guessing you’ll be at central station tomoz to log the traffic ?