Electronics maker Panasonic has handed its entire digital account to The White Agency.
The win for the STW Group agency sees the account move from incumbents 5Limes and Canvas Group.
The move does not affect Panasonic’s relationship with advertising agency The Campaign Palace, which was behind Panasonic’s prank-led YouTube and Facebook Rommy Gulla campaign for the Blue Ray recorder.
Sydney, 29 March, 2012 – Panasonic Australia has appointed The White Agency to manage the full scope of the company’s digital properties.
Panasonic has a broad digital environment in place, from the company’s website, to social media activities via blogs, Twitter and Facebook; and the My Panasonic CRM program.
Gemma Lemieux, Director, Marketing Communications, Panasonic Australia, said that it was time for the company to take the next step to ensure they could grow further in this area.
“Panasonic selected The White Agency because they offered expertise across all of the key digital channels, as well as skills in both production and marketing, coupled with strategic, relationship management and creative abilities.
“Since we first embarked on our digital strategy, we have matured in our ability to successfully support a range of digital interactions between Panasonic and its customers. Being able to tap into The White Agency’s strategic capabilities and track record in digital is something we are really looking forward to leveraging”
Sandy Park, Managing Director at The White Agency said: “It’s a wonderful win for the agency and a great opportunity to work on an iconic brand and a fantastic team; together we’re going to do some amazing work.