Click Frenzy advertising spend rises 40 per cent with clicks up 41 per cent

Click-frenzy-logo1-366x366Advertisers spent more than 40 per cent more on Click Frenzy this year than the 2013 event while the number of clicks climbed almost 42 per cent, figures have shown.

Cross-channel advertising platform Marin Software also reported an eight per cent lift in click through rates (CPR) while the cost per click hit 92 cents.

Marin Software APAC managing director Jay Revels said advertisers were better prepared this year after several businesses misjudged the interest of the past two years and websites crashed.

“More advertisers were leveraging Click Frenzy which was shown in the 40 per cent increase in advertising spend. They were better prepared,” he told Mumbrella. “Consumers really got behind the event as well with click through rates up 41.8 per cent.”

Click Frenzy is mirrored on the US version, Cyber Monday, where advertisers look to sell distressed stock at vastly reduced prices.

Steve Jones


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