Cloning our robotic political leaders wasn’t hard, but it was a window into bad branding
As the election campaign limps to its end, The Royals’ innovation lab, Advance Party, investigated what the language of politics can teach us about the need for authenticity in brands. David Rood brings us up to speed.
It was slightly awkward to start with.
Prime Minister Scott Morrison was appearing next to Liberal MP Michael Sukkar at a press conference in the threatened seat of Deakin.
Remember, Sukkar was a numbers man for, and supported, Peter Dutton in last year’s leadership spill. When asked about Sukkar’s judgement in voting for Dutton, the Prime Minister said:
