Club X pays homage to ‘mums’ who paved the way for modern vibrators
Sexual wellness retailer Club X has launched a cheeky new campaign celebrating the origins of the modern vibrator.
The work by marketing agency Kennedy Studio was shot in Melbourne and set in a colourful retro-styled home, featuring housewives in various scenarios alongside some DIY precursors to self-stimulation devices.
The latest campaign from Club X.
The tongue-in-cheek campaign charts the journey from the infamous Granville Hammer ‘medical’ device of the late 19th Century, used to treat so-called ‘hysteria’, through to the first commercially produced vibrators of the 1960s.
Its voiceover finishes by saying: “Never forget the history and the ones who paved the way. Isn’t that right, mum?”
“The campaign reminds women that vibrators have been around for decades and have always been a tool of self-exploration and pleasure,” a Club X spokesperson explained.
The company launched in 1977 and has since “paved the way for sexual wellness and championed sexual diversity in Australia”.
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