Period apparel brand Modibodi to build a luxury loo for VIP punters at Splendour

June 27, 2023 9:42

Leak-proof apparel brand Modibodi will construct a luxury loo at the upcoming Splendour in the Grass music festival, in a unique experiential activation.

The partnership, crafted by Publicis Sport and Entertainment and strategized by Zenith, is the first for the brand in the music space.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Shannon Molloy

Shannon Molloy is Mumbrella's editor. He joined in May 2023.

Topics

Latest

It's time to stop discounting our industry's most valuable assets

Nine stock drops after Sandilands on-stage Stevanovic revelation

Myer nabs former Coles exec Amanda McVay as chief customer officer

'We are ARN, and we're an entertainment company': Michael Stephenson takes charge

ARN upfront: Sensible meets madcap with a touch of TV

Period apparel brand Modibodi to build a luxury loo for VIP punters at Splendour

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE