Co.Lab – IAG and CHE Proximity’s content studio – appoints Robin Feiner as creative and copy lead

Robin Feiner has been named creative and copy lead of Co.Lab, the 12-month-old content studio created to service the IAG account in partnership with CHE Proximity.

Co.Lab services all IAG departments, works with all of the company’s agency partners, beyond CHE Proximity, including its brand agency The Monkeys, PR agency Thinkerbell, media agency Mindshare, and sponsorship agency Havas Entertainment.

Feiner takes on the new role of creative and copy lead in response to a demand for Co.Lab’s creative services.

Feiner. Source: LinkedIn

“When two amazing, forward looking organisations like IAG and CHE Proximity come together to create a creative studio, the expectations are high. I’m looking forward to the challenge and the opportunities ahead,” Feiner told Mumbrella.

He announced the role – which will see him work with Co.Lab’s team of designers, videographers, and copywriters – on LinkedIn, thanking IAG’s chief marketing officer Brent Smart and director of content and customer engagement Zara Curtis, in addition to CHE Proximity’s executive creative director Wesley Hawes.

Feiner was previously a consultant for 12 years, and before that, held roles at Leo Burnett and BWM.

Last month, CHE Proximity made 35 redundancies in response to the impact COVID-19 has had on the agency’s clients “central or adjacent to travel, leisure and lifestyle categories”. In 2019, the agency was named Creative Agency of the Year at the Mumbrella Awards, and won a further three awards for its Safety Hub campaign for IAG.


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