Coca-Cola launches Nutriboost, the milk drink that ‘tames’ children, in campaign from McCann
Coca-Cola has launched Nutriboost, a new ‘healthy’ flavoured milk drinks for kids, with a campaign showing the beverage turning wild school children sweet.
The TVC, created by McCann, features parents fending off their moody kids at the school pickup with bottles of Nutriboost.
The campaign has marketed Nutriboost as the ‘five-star milk drink for one-star moments’, as the product states it is a source of protein, calcium, fibre and vitamin D and has no added sugar – gaining a five-star health rating.
Potentially nice execution that’s clearly had client and researchers hands all over it…
1 out of 5 stars
I love your add – don’t know if it tames the kids or not but when my three were younger (all now around 40) I would pick them up a little chocolate milk and a bad day for them turned around plus the care factor that I thought of them.
Good job guys
It really sounds like you are saying “ the five star drink for 1 star MOTHERS”
I had to research online to read that it is MOMENTS
So just a heads up – could sound really offensive for mums if others heard it like me.
I drink water and a bunch of delicious teas. Some are as sweet as fruit juice! Try Tazo Passion, Stash Raspberry White and Tazo Wild Sweet Orange for sweet, fruity drinks that are low- or no-calorie.