Coca-Cola looks to widen PR roster

Coca-Cola South Pacific is reviewing its PR roster with a view to adding more agencies to work on upcoming projects.  

The review is believed to be in early stages. A Coke spokesperson said it would not affect incumbents Hill & Knowlton and Zing.

The spokesman said: “Coca-Cola South Pacific is undertaking a PR agency review with the view to adding additional agencies to our roster for potential future work in Australia. This will not affect our partnerships with current agencies Zing and Hill & Knowlton, who are both undertaking work for us in 2010.

Last month, Coke launched a summer campaign as part of its global Open Happiness brand positioning.

Created by Ogilvy & Mather Sydney, the TV ad features a group teenagers inside a giant see-through, blow-up Coke bottle jumping around and having fun. It features a song by by Cee-Lo, one half of Gnarls Barkley.

Coke’s other rostered agencies include Ikon which handles media buying, Naked for communications strategy and Maverick for experiential activity.


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