Coca-Cola puts iconic Kings Cross billboard up for sale

Coca-Cola has put its vintage Kings Cross billboard up for auction, with proceeds to go to the Wayside Chapel.

The flashing neon billboard is currently under refurbishment, with the lamps being replaced with a more energy efficient billboard.

The stunt is being promoted on the billboard next to the iconic Kings Cross Coca-Cola site.

Screen Shot 2016-08-28 at 1.39.05 pm


The auction will kick off next week on September 7 and run for five days until September 12 with each letter of the classic Coca-Cola script sign to be auctioned off separately.

Roberto Mercade, president of Coca-Cola South Pacific, said: “The Coca-Cola sign has been an iconic part of the Kings Cross skyline for more than 40 years. It’s one of Sydney’s most internationally recognisable landmarks and we knew we had to find a way to keep a part of the old sign alive. What better way than to help a great local charity like the Wayside Chapel in the process?”

“We will not only find new homes for the old sign but also have the opportunity give back to the Kings Cross community by raising money for people who need it most.”

Proceeds from the sale will go to Kings Cross charity Wayside Chapel.

Rev Graham Long, Pastor at The Wayside Chapel, said, “For as long as anyone can remember, the Coke sign has been an icon of Kings Cross. Just as important has been the work of The Wayside Chapel, providing a human presence for all those who’ve struggled or burnt themselves out.

“Kings Cross has been a destination for a good time – some crash and some restart and find a new beginning. Almost entirely funded by community support, Wayside is delighted to use funds from the sale of the old Coke sign, to help some who are on their way to a better life.”

Auction results will be announced at the official switch on of the new Coca-Cola sign in mid-September

The billboard was built in 1974 with its 800 neon lights switched off permanently in September for work to begin on the billboard’s refurbishment.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.