F.Y.I.

Coca-Cola Reveals New “One Brand” Packaging

April 20, 2016 10:34

Coca Cola Coca-Cola has revealed a new “One Brand” packaging globally.

The announcement:

In a move that will extend the Company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring Coca-Cola Red as a unifying color across the Trademark.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160418006691/en/

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Coca Cola