Coca-Cola South Pacific enters liquor market, signs ABAC code
Coca-Cola South Pacific is set to launch Topo Chico Hard Seltzer, a sparkling water with alcohol, which will mark the company’s entry into the alcohol market in Australia.
In preparation, the company has become a signatory to the ABAC Responsible Alcohol Marketing Code, which sets key standards for the responsible content and placement of alcohol marketing in Australia.
Independent chair of ABAC, Harry Jenkins AO, said the involvement of beverage leaders Coca-Cola South Pacific is very much welcomed by the ABAC management committee.
“Taking this step shows a strong commitment to responsible alcohol marketing practices. Coca-Cola South Pacific joins a large number of alcohol marketers (representing 93% of alcohol producer and distributor and 59% of alcohol retailer advertising media spend in Australia), that have committed to the objectives of the Code to ensure that alcohol advertising does not encourage irresponsible or unsafe consumption or consumption by under 18s,” Jenkins said.
Rob Priest, vice president, Coca-Cola South Pacific said: “In becoming a signatory, Coca-Cola South Pacific will abide by the ABAC Responsible Alcohol Marketing Code, commit funding toward the scheme and will participate in the service for checking of proposed advertisements or packaging of products.
“Globally, The Coca-Cola Company adheres to a strict Global Responsible Marketing Policy to ensure that the company grows their alcohol brands, such as Topo Chico Hard Seltzer, in a responsible and sustainable way. This policy includes championing responsible consumption and marketing that does not appeal to people under the legal purchase age (LPA),” Priest added.
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topics
ABAC
Alcohol Beverages Advertising Code
alcohol marketing regulator
Coca Cola
Coca Cola South Pacific
Seltzer
Topo Chico® Hard Seltzer
