Coca-Cola South Pacific enters liquor market, signs ABAC code

September 2, 2021 10:31

Coca-Cola South Pacific is set to launch Topo Chico Hard Seltzer, a sparkling water with alcohol, which will mark the company’s entry into the alcohol market in Australia.

In preparation, the company has become a signatory to the ABAC Responsible Alcohol Marketing Code, which sets key standards for the responsible content and placement of alcohol marketing in Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics