Alcohol Beverages Advertising Code sets record number of determinations in 2020

Zanda Wilson

January 28, 2021 8:55

The Alcoholic Beverages Advertising Code (ABAC) saw a record number of 113 determinations in 2020 in response to 208 complaints.

Data released as part of the ABAC’s fourth quarter of 2020 also detailed several initiatives undertaken in response to high complaint levels in Q4 and the year in general, including a variety of training initiatives.

Matso’s advertising was found to have breached the ABAC Standard

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ABAC Alcohol Beverages Advertising Code Harry Jenkins Harry Jenkins AO VB

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Alcohol Beverages Advertising Code sets record number of determinations in 2020

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