Coca-Cola will light up Melbourne with kindness for The Salvation Army Christmas appeal

Coca‑Cola Australia is looking for notes of kindness to include on Melbourne’s Emporium Billboard as part of its partnership with The Salvation Army’s Christmas appeal.

Aussies are being called on to submit notes of kindness to Coca-Cola’s website this festive season, which will each be matched with a $10 donation by Coca-Cola, up to $100,000. The notes will then be displayed on Melbourne’s largest billboard, as part of the appeal’s promotion drive.

The Salvation Army’s national communications manager, Major Gary Masters, says: “Christmas is the busiest time of the year for The Salvos and we’re preparing to see more people than ever before reaching out to us for help.