Cochlear appoints Switched on Media as regional SEO agency

Switched on Media has been appointed by hearing aid supplier Cochlear to handle is search engine optimisation efforts across Asia Pacific.

The announcement:

Sydney, 29 March 2011: Search and social media agency, Switched on Media, today announced their appointment as Cochlear Limited’s leading SEO agency across Asia Pacific.  The seven countries included in the appointment are Australia, New Zealand, China, Japan, Korea, Hong Kong and India.

Cochlear Limited is the world leader in implantable hearing solutions and provides important services, technologies and education to people affected by hearing loss in over 20 countries and regions.  Over 80,000 severely deaf children and adults have received an implant from Cochlear, who are also a multi-award winning company renowned for their innovative technology and designs.  In 2010 they won a Red Dot award in product design for their Nucleus 5 System, a breakthrough hearing solution for people with severe hearing loss.

Appointing Switched on Media to now control all of their search needs across APAC highlights the importance of local language based search.

SOM will concentrate on increasing Cochlear’s ranking, through development of their website and social media channels, measurement of conversions, optimisation of targeted keywords, Social Media Guidelines and YouTube optimisation.

Chris Harold, Cochlear Asia Pacific said,” Our initial dealings with Switched on Media have shown them to be diligent, committed and highly pro-active, constantly researching and reporting back to us on ways we can further increase our online presence and visibility by leveraging as many opportunities as we can.  Since partnering with us they have also helped us develop and closely integrate creative content across all of our online channels, including our website and social media sites.”

We’re very proud to be closely associated to a company of this kind.  The work Cochlear do is always dynamic and they have a deep-seeded vision of where they want to take the brand, so it’s exciting to continue working on these and implementing the best new strategies to develop their importance as a major provider of technology and research,” said Scot Ennis, Director, Switched on Media.


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