Cody Simpson stars in ‘We Gots You’ Bonds campaign promoting ‘ethically made’ organics range
Australian singer and winner of last year’s The Masked Singer, Cody Simpson, is the new face of underwear brand Bonds.
In the brand’s new ‘We Gots You’ campaign, Cody promotes Bonds’ ethically-made organic undies, which come without the “nasty chemicals”.
The range meets Global Organic Textile Standards, or ‘GOTS’.
The campaign was created by The Arc Factory, and Cody said of his involvement: “Supporting sustainable and eco-friendly fashion and hopefully inspiring others to wear it also makes me proud to be doing my part as an environmentalist in yet another aspect of my life. Growing up in a coastal community surrounded by nature I always felt a kinship with it and have felt from a young age as though it was my duty to protect it, and to inspire others to. Stoked that Bonds is making these changes.”
Last month, Leo Burnett released a ‘Pride’ range, accompanied by the ‘Out Now’ campaign.
Credits:
Agency: The ARC Factory
Photographer: Nick Leary
Hair: Lauren Palmer-Smith
Makeup: Jo Strettell
Grooming: Florido Basallo
Stylist: Gadir Rajab
Talent: Cody Simpson, Paloma Elsesser, Ruby Campbell, Jolina Pollex
Video: James J. Robinson
Bonds Marketing Manager: Kedda Ghazarian
Agency: The ARC Factory
Account Manager: Crimson Dunstan
PR Director: Rose Pengelly
