The Coffee Club brings ‘Ricky Martin’ to Brisbane

Australian cafe group The Coffee Club has launched a campaign to win tickets to a Ricky Martin concert and meet the pop star with an activation featuring a Ricky Martin impersonator in Brisbane.

A dial and sign daring passers-by to “turn it up” was installed int he CBD encouraging shoppers to investigate, and trigger an impromptu performance from hidden dancers, musicians and a fake “Ricky Martin”.

PR, marketing and communications group Haystac ran ten activations over three hours last week.

The Coffee Club campaign invites consumers who spend $10 in any of its cafes to enter to win hundreds of tickets to one of Ricky Martin’s eight concerts on his Australian tour in October.


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