EFTPOS shows the naughty how to be nice in Giveback campaign

Electronic payment system EFTPOS has launched its annual Giveback campaign with two TV ads, highlighting incidences of people being ‘naughty’ and offering them a way to be ‘nice’.

The ‘Nice List’ campaign, developed by EFTPOS with creative agency Joy, is led by two TV ads – ‘Coffee’ and ‘Trolley’ – that show everyday ‘naughty’ things people are tempted to do.

In the run up to Christmas, the ads remind consumers that an easy way to get on Santa’s ‘Nice List’ is to make a donation to the Giveback program when making a debit card payment through EFTPOS.

Both TV ads were launched last night and will run for four weeks on television and online.

Neera Manawakul, Eftpos Chief Marketing Officer, said: “This campaign is a simple and effective way of sharing our values and our tradition of giving back to the community at Christmas.”

Totem Communications helped build an online voting mechanism on the campaign website so consumers can vote for worthy causes they think should benefit from the donation anticipated to be up to $2m.


  • Creative Agency – Joy – Credits
  • Executive Creative Director – Christy Peacock
  • Creative Director – Chad Mackenzie
  • Art Director – Blair Kimber
  • Copywriter – Emma Clegg
  • Producer – Sarah Cowen
  • Senior Account Director – Alex Tracy
  • Account Director – Tim Stuart
  • Account Manager – Nicholas Bailly

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