EFTPOS shows the naughty how to be nice in Giveback campaign
Electronic payment system EFTPOS has launched its annual Giveback campaign with two TV ads, highlighting incidences of people being ‘naughty’ and offering them a way to be ‘nice’.
The ‘Nice List’ campaign, developed by EFTPOS with creative agency Joy, is led by two TV ads – ‘Coffee’ and ‘Trolley’ – that show everyday ‘naughty’ things people are tempted to do.
In the run up to Christmas, the ads remind consumers that an easy way to get on Santa’s ‘Nice List’ is to make a donation to the Giveback program when making a debit card payment through EFTPOS.
A brand looking for meaning latches on to cause-led marketing, which is promoted by thieves in another hapless moment ad.
Simply awful – why does this client jump around agencies so quickly >
EFTPOS
My money (Ralph).
Rip off line.Badly shot.Highly questionable strategy.
Altogether joyless.
Because if you look at the advertising:
1, They don’t know what they stand for.
2, They have no idea how to market themselves.
3, They believe whatever the ‘next agency’ tells them.