Coke aims to share the cricket with 1100 people called Matt

Tim Burrowes

December 23, 2011 9:15

Coca Cola is moving its “Share a Coke” campaign in new directions with an attempt to create a Guinness World record for the largest same name gathering.

The brand – which has been running a major promotion with individual names on the sides of its bottles – is aiming to get at least 1100 people called Matt to the third day of the Boxing Day test at the MCG.

Matts who register on Coca Cola’s Matt World Record site will receive two free tickets for them and a mate.

The brand aims to fill four bays with people called Matt.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.