Coke and Cornetto latest to launch digital marketing drives

Coca-Cola and Streets Cornetto are the latest major brands to launch digital campaigns as part of new, wider marketing drives.

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Coke has this week released a new online game giving consumers the chance to win iTunes vouchers. The aim of the SummerBlast game is for people to launch out of the giant floating Coke bottle replicated in the TV ad, as part of the wider Open Happiness campaign.

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The aim is for the player’s character to get as much time in the air as possible before they land in one of the targets in the water. For extra points consumers are also urged to collect Coke bottle caps.

The overall campaign has been created by Ogilvy & Mather Sydney, with the game and website created by Boffswana.

Meanwhile, Unilver’s ice-cream brand Cornetto has been pushing the latest creative for its No Boring Bits campaign, with online banner ads driving consumers to its interactive website which also features a number of games and a teaser around new marketing activity it has called “Don’t Win The Twin”. The TV ad was produced by Naked Communications.

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