Coke No Sugar officially launches with new ‘Say Yes’ TV and OOH activation

June 26, 2017 9:21

Coca-Cola South Pacific has commenced advertising for its new Coke No Sugar soft drink using the slogan ‘Say yes’.

Following the announcement in early June the brand would be replacing Coke Zero with Coke No Sugar, Coca-Cola and Ogilvy Sydney have released the ‘Say yes’ campaign across out-of-home and television.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Coca Cola South Pacific Coke No Sugar Marina Rocha Maverick Ogilvy Sydney One Green Bean Pulse Communications Satellite NZ Say Yes UM

2 COMMENTS

Blutack 26 Jun 17

Well if the new taste is bland, forgettable and seemingly designed by committee then the ad has captured it perfectly.

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Shanghai61 26 Jun 17

Zero points.

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