9news.com.au relaunches with increased focus on video and geographical targeting features
Nine Entertainment has relaunched its news vertical, 9news.com.au, shifting its focus towards mobile and video and targeting news based on geographical location.
The new website will now have a mobile video-first approach, as part of Nine’s plans to grow online audiences around nine.com.au and its associated websites.
The new website features a location setting, live streaming and more of a focus on video
Nine’s revamped version of 9news.com.au will include a geographical location feature, which will tailor the news based on the city or state of the consumer. It also features looping video teasers, and a live streaming offering of major news events featured in the top right-hand corner of the website.
Nine consistently has some of the worst UX & UI of any Australian media organisation. While none of their properties – or indeed apps – are particularly strong by international standards, this 9News redesign looks and feels incredibly dated.
The presentation of video content looks amateur as well – there are 9news logo’s over the top of other 9 logos. Onscreen graphics used for broadcast that are illegible (and unnecessary) when viewed on a phone. And don’t get me started on the video stream quality…
If you’re going to put more emphasis on video, sort out your broadcast to digital workflow..
And may I ask who you are?