Leos make local contribution to Coke peace project
Leo Burnett Sydney has collaborated on an international project for Coca-Cola which saw two video linked vending machines set up in the bitter rivals of Pakistan and India.
Each of the Coca-Cola Small World Machines has a live webcam and an interactive touchscreen which are linked. Members of the public are encouraged to dance, link hands or wave to people who are at the machine’s counterpart.
The project is the first in a series, each which will try and link conflicted countries.
Coke has set up several “interactive” vending machines in the past year, including a “Hug Me Machine,” in Singapore in April and a Korean “Coke Dance” in September.
Andy DiLallo, chief creative officer at Leo Burnett Sydney said in a statment: “After spending a year on this project with all the challenges we encountered, when Small World Machines started it was massive relief for me. And then joy, and then just awe to see the people connecting.”
Credits:
- CLIENT: The Coca-Cola Company
- AD: “Small World Machines”
- AGENCY: Leo Burnett Chicago & Sydney
- GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel
- CHIEF CREATIVE OFFICER: Andy DiLallo
- EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
- CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
- ART DIRECTOR: Justin Carew
- COPYWRITER: Iggy Rodriguez
- DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
- DIRECTOR – CREATIVE TECHNOLOGY: Chad Mirshak
- CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
- EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
- DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
- EXECUTIVE PRODUCER: Adrian Gunadi
- PRODUCER: Stephen Clark, Michelle Browne
- EXECUTIVE STRATEGY DIRECTOR: Wells Davis
- STRATEGY DIRECTOR: Olivier Tse
- EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
- ACCOUNT SUPERVISOR: Katie Nikolaus
- DIRECTOR: Patrick Fileti
- DOP: Patrick Fileti
- EDITOR: Patrick Fileti
- 2ND UNIT DIRECTOR: Angus Forbes
- 2ND UNIT DOP: Angus Forbes
- TECHNOLOGY PARTNER/COMPANY: The Super Group
- PRODUCTION COMPANY: Highlight Films
- MUSIC COMPANY: Song Zu
- SET DRESSING: Full Circle Corporation Marketing
I think this is an amazing and very powerful marketing program – well done to you all! Great work!
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Brilliant campaign! As an Indian, I commend the team on capturing the sentiments of the people and translating it beautifully into a positive and uplifting message of peace.
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Fantastic. Nice to see a great piece of work that can do more than just push ROI.
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Corporate bullsh!t aside, if that ad doesn’t stir something inside you, you’re made of stone. Absolutely awesome piece of content.
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mmm…. struggling to see how this is original, other than (1) real time video and (2) location. http://www.canneslions.com/ins.....nel_id=310
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