The architect of Coca-Cola’s award winning Share A Coke campaign is to leave Australia for a new role in Europe, Encore can reveal.
Lucie Austin, marketing director of Coca-Cola South Pacific, was at the helm when the company launched its personalised cans and bottles. The idea captured the public’s attention and won awards across the world. Mumbrella named Coca-Cola as its advertiser of the year off the back of the campaign in 2011.
Austin will leave next month to become marketing director for Europe (North Western Europe and Nordics), a newly created role.
A spokesman said Austin would be leaving on April 12. “It’s a huge move up for her up for her. We haven’t got a replacement yet. We are starting the interview process, and that person won’t be starting until mid June.”