Coles 360 enlists REA Group, Meta talents in senior product and measurement roles
Coles’ retail media arm Coles 360 has attracted top talents from REA Group and Meta to bolster its product and measuring capabilities.
Elle Hassett is taking on a newly created role as head of product and platforms at Coles 360, after almost three years as REA Group’s head of product.
L-R: Elle Hassett and Andy Ford
Hassett led the Residential Property Advertising portfolio at the real estate platform, including an adtech product named AMAX, which allowed the company to harness first-party data across off-network platforms.
Commenting on her appointment, Hassett said: “I want to spend the time to understand their needs and then collaborate with the incredible Coles 360 team to bring new opportunities to life.
“Ultimately, I want to help suppliers connect with our massive audience and help them drive their goals; be that improved sales or increased brand exposure.”
Also joining Coles 360 was Andy Ford, former director of marketing science at Meta for nearly a decade. He will head up the Coles 360 data intelligence and measurement function.
“Retail media is a fast-growing and exciting industry, combining that with a company that truly values measurement is a hugely appealing proposition. I can’t wait to start helping advertisers get the best from what Coles 360 offers,” Ford said.
Coles 360 general manager Paul Brooks said the hires will help the retail media arm achieve new objectives in its second year.
“Elle will be instrumental to driving our product strategy and roadmap to ensure we are delivering enhancement and innovations at every point of the customer journey.
“Andy is an incredibly exciting appointment for us. He’s an industry expert in cross-channel ads measurement and he’s also not afraid to push industry boundaries of integrating multiple solutions into a holistic measurement system.
“Our second year of Coles 360 is all about delivering unique, impactful and measurable omnichannel media solutions and then making sure we can deliver consistent and standardised measurement that our suppliers can trust.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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