Coles 360 launches bespoke media planning tool via Nielsen

Coles 360 has collaborated with Nielsen to develop a bespoke planning tool to support omni-channel media planning for brands.

Commspoint Journey and Commspoint Influence will help optimise media plans that calculate net reach and audience impact.

The new tools will assist strategic media planning for Coles 360 campaigns by delivering insights on consumer purchase journeys at a category level, identifying marketing campaign objectives and helping rank different media channels designed to meet the needs of the campaign.