Coles announces exclusive five-year partnership with the AFL

For the next five years Coles will be the ‘Official Supermarket’ of the AFL and AFLW after an exclusive five-year deal was signed by the duo.

As a new major partner, Coles will be using the partnership to invest in both women’s and men’s football from grassroots local footy to the elite professional game, with a healthy lifestyle at the heart of the partnership.

(L-R) Patrick Dangerfield of the Cats, AFL GM commercial Kylie Rogers, Coles chief marketing officer Lisa Ronson, and Stephanie Chiocci of the Magpies (Photo by Daniel Pockett/AFL Photos)

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.