Coles champions family, sustainability and the little things in ‘Value the Australian Way’ campaign
Coles has relied on the power of family, friendship and valuing the little things in its new brand positioning ‘Value the Australian Way’.
A new muilti-channel TVC is set to a reimagining of a Missy Higgins track with Dingo Spender and the current lead singer of Yothu Yindi, Yirrŋa Yunupiŋu. The original track was written by Stephen Pigram and featured in the film Brand Nue Dae.
