NSW Rural Fire Service asks ‘How fireproof is your plan?’ in awareness campaign

Leading into the bushfire season, Australians who lost their homes and livelihoods are reflecting on their experiences and the lessons they have learned from the 2019/20 bushfire season.

It is the first campaign from the NSW Rural Fire Service since last summer’s bushfire season, which took the lives of 26 people and destroyed more than 2,000 homes.

The campaign is led by a film following South Coast resident, Jim Hughes, who lost his home on New Year’s Eve while those over the road survived. A poem written by Hughes titled ‘I just want to go home’ is also featured in the campaign.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.