Coles drops prices further with ‘Deeper Down Down’ campaign
Coles is dropping the prices of a number of household brands promoting the cuts with an adjusted ‘Down Down’ campaign, ‘Deeper Down Down’.
The new campaign, created by Big Red, begins in a staff meeting introducing the ‘Deeper Down Down’ concept before moving into the more familiar Status Quo sing-along ads, with the lyrics adjusted for the new ‘Deeper Down Down’ slogan, complete with hand guitars and a mum poking fun at complaints about past ads being annoying, quipping “saving money is never annoying”.
Coles COO John Durkan said: “Coles’ commitment to lower prices for Australian families is stronger than ever. Down Down is a commitment that our customer’s trust, but we are constantly looking for new ways to invest even more into keeping the cost of living down.
Has Adland given up on hating on Coles?
Surely they should, as the sale of Wesfarmers Insurance to IAG for $1.85 billion must make “Little Red Quote” the most effective ad campaign of the year.
Coles know what they’re doing…
Maybe Coles should disclose that there margins never go down, down down. Manufacturer’s margins are going down, down, down – on many occasions providing product at cost!
Deeper down down? funny that’s what she said
*baddum kush*
Old and useless.
We want to support Australian manufacturers and farmers not third rate cr*p from China et al.
F*ck off Coles with your stupid and puerile advertising
Does that mean they were ripping us off before?
@ Sceptical. Couldn’t agree with you more! Their trading terms have never gone “down, down” despite this annoying positioning campaign. Their not just killing the FMCG’s (resulting in redundancies), their also killing the small businesses in the malls surrounding their stores. In their aggressive bid to gain market leadership, they are destroying the industry in the process. @ Coles: why don’t you focus on providing FRESH fruit & vegetables and product choice? The consumer experience is terrible.
Well said Toxic! Unfortunately its a big RORT by Woolies and Coles. It has already forced some Aussie manufacturers importing sub standard ingredients from overseas. Compared to the freshness and flavour of food in Europe, we don’t compare – sad but true
all i got out of that ad was weetbix was now $4.50.
Then that ad made me want to go and kill myself.
nescafe blend 43 coffee 500g tin was a down down product reduced to $16 then why did I pay $20 for a tin today 14-8-2017