New version of Industry SuperFunds ‘Compare the Pair’ campaign launched
Industry SuperFunds has launched two new ads that build on the ‘Compare the Pair’ campaign, marking a decade since it was launched.
The new version of the ads, created by The Shannon Company, compare the average net returns of retail and industry superfunds over a period of ten years, unlike the previous campaign which used forward-projections to estimate a person’s super amount.
https://www.youtube.com/watch?v=Fx_k0xSBFPo
Chief executive of Industry Super Australia, David Whiteley said the ads are timely, coming amidst government proposals to amend consumer protection laws regarding financial advice.
“The prospect of weakened consumer protections just serves to strengthen the case for boosting Australians’ awareness about how they can protect and grow super savings,” he said in a statement.
https://www.youtube.com/watch?v=yNxTStNyen8
I like the “it is never too late” line
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Calling on the ACCC to investigate these “Industry Super Funds” (a.k.a: ACTU jobs for the boys funds) and the blink-and-you’ll-miss-it fine print on these ads, which reveal how odious the comparisons are.
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