Coles goes to market for bespoke agency model
Coles has asked three agency groups to respond to a request for a proposal (RFP) looking for a bespoke model that covers its creative, media and strategic accounts.
Omnicom Group, Publicis Groupe and WPP have been given the opportunity to respond to the RFP.
That’s ruff on Big Red.
Geez Mumbrella
“Big Red was responsible for the “Down Down” messaging with big red hands, featured in such campaigns as one with Casey Donovan in 2017 and a person in a chicken suit in 2016.”
Really……..that’s the best you can say about what is arguably one of the best and longest lasting retail campaigns in this category.
If Coles think that changing their agencies is the solution then they have no idea about what the real problem is.
Wake up Coles!
Coles are being trampled on by Woolies at every step. This RFP seems like a distraction technique from the Coles Marketing leaders…